We wanted to create something fresh and emotional, but still very true to who she is as a woman.”Ī marked departure from the floral dresses and puff sleeves the brand is largely known for, the collection is a tightly edited selection of weekday classics, from the perfect black blazer to versatile trousers, and a leather trench coat we predict will sell out instantly. “It was also really exciting from a creative standpoint to partner with her on her first fashion campaign. “She is a bullseye for the Ref archetype – smart, funny, sexy – and a walking embodiment of what it means to embrace your power,” she tells Bazaar. According to Lauren Caris Cohan, Reformation’s chief creative officer, Lewinsky was the only person the brand wanted to work with. The Y ou’ve Got The Power campaign is Lewinsky’s first ever fashion collaboration, shot by Zoey Grossman and spotlighting the brand’s new workwear line. As the brand’s promise to become climate positive by 2025 looms near, we expect them to soon be raising the sustainability bar in the industry once more.īut this month, Reformation is hoping to make headlines for a different, yet equally important reason: the brand has partnered with Monica Lewinsky and to encourage women in the US to register to vote in this November’s election. There’s the collection of dresses designed especially for bigger busts – frequently relied-upon for weddings and events – and the production of 300,000 face masks for emergency workers during the pandemic. Socially driven fashion brand Reformation is no stranger to starting conversations: in 2015, it began offsetting its entire carbon footprint, at a time when most fashion brands weren’t even considering sustainability.
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